Our Philosophy - content bacteria
Don't let Bacteria cause a stink!
Sweat doesn't smell until it reacts with the bacteria on our skin. The apocrine sweat glands in our armpits produce sweat which is high in protein and fatty acids. The bacteria on our skin break down these components of sweat - and a byproduct of this metabolic process is body odour.
Kiriwai has been carefully formulated to create a pH balanced environment where these bacteria cannot get to work. While other deodorants cover up body odour, Kiriwai doesn't let it happen in the first place. The result: Bye bye B.O.
Our Secret Weapons:
Zinc Oxide, a true skin hero. ZnO reacts with sweat and turns it into odourless zinc salts. Our Zinc Oxide is non-nano so cannot be absorbed through the skin. It acts as a B.O. barrier instead.
Magnesium Hydroxide, an antibacterial superstar. The clever people of Brazil have been using this in their deodorants for years. Magnesium is an essential mineral. It is required for over 300 biochemcial reactions in the body. Transdermal magnesium is now considered more effective than internal supplements. Mg(OH)2 is low soluble so won't wash off easily. It's another barrier against odour.
Activated Charcoal. Medicinal grade Activated Charcoal traps toxins and chemicals in its millions of tiny pores. It uses the chemical process of adsorption (yes we spelt that right) to soak up the nasties.
Diatomaceous Earth: Rich in silica and highly antimicrobial so very effective at eliminating odour. It is close to pH neutral, meaning it won't irritate sensitive armpit skin.